Bud Light, one of the brands owned by Anheuser-Busch InBev (NYSE: BUD), is receiving an uproar of backlash for its new controversial slogan featured on the labels of some of its bottles. According to the New York Times, the new labeling that reads, “The perfect beer for removing ‘no’ from your vocabulary for the night,” is a continuation of Bud Light’s “Up for Whatever” campaign. The slogan gained tremendous opposition on Twitter and Facebook from users who felt Bud Light was sending a message promoting reckless drinking and date rape culture. As stated by the NYT, most of those against the labeling were woman, a market that beer companies having been trying to effectively sell to for years. Recently, Bud Light saw some success in this market with their Bud Light Lime-A-Rita and Straw-Ber-Rita products, which generated over $500 million within its first two years in sales. This labeling controversy comes after the company released, and soon after deleted, a tweet in March stating,“On #StPatricksDay, you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever,” a message that many found to promote sexual assault. Alexander Lambrecht, vice president of the Bud Light brand has told NYT that the company does not promote such “disrespectful and irresponsible behavior.” The number of bottles containing the the controversial message was not disclosed, but he assured that the distasteful slogan will not go onto any more labels as production continues.