"Step aside Black Friday, meet Prime Day," Amazon (NASDAQ: AMZN) announced on Monday. On July 15, Amazon will be turning 20 years old and to reward customers , the site will have dozens of deals starting at midnight, according to CNN Money. Amazon announced that Prime members will see deals beginning at midnight with new deals starting almost every 10 minutes. CNN Money reports that Amazon will offer a 30-day free Prime membership to non-members who want to take advantage of Prime Day. Normally, Amazon Prime costs $99 per year, which includes free shipping on all orders. For more business and financial new, click here.