With the increasing interest in health and fitness in today’s society, fitness wearables like the Nike (NYSE: NKE) Fuel Band and Jaw Bone are seeing outrageous success, and the Fitbit is no different. According to USA Today, the company, which is making plans to go public, had a quarterly profit of about $48 million, which is up 440% since last year. As the latest tech company with an IPO win for the New York Stock Exchange, Fitbit is expected trade under the symbol FIT. The company is going public during this thriving time for fitness wearables, with companies like Microsoft (NASDAQ: MSFT) and Samsung (OTC:SSNLF) recently releasing their own. However, Fitbit has stronger brand recognition with the numbers to prove it as over the past four years the company sold 17 million devices.